Even the best-written press release will struggle to get any attention from journalists – unless it is submitted through the proper channels. When it comes to getting your business in the pages of a local newspaper or in a segment on television, having MMI on your side can be the winning factor.
Press release distribution is one of the fundamental keys in promoting your business, and it’s one that not a lot of people are aware. Many know the value of hiring a professional to write a press release – we do that too – but few know that having a professional network to support and promote your press release is essential to breaking through to the press itself.
Why is Press Release Distribution Important?
Because the key to promoting your business is in getting more people to see it! Every journalist receives a flood of press releases on their desks every day, and it takes quite a bit to get them to stand out from the rest of the crowd.
The job of any press release distribution service is to get the word out to as many people and as effectively as possible. That’s why MMI puts such a huge priority on press release distribution: it’s the key to promoting your business (and products) through the press.
Why Choose MMI?
At MMI, we focus on a two-pronged approach:
Our first aim is to get your press release distributed to as many potential venues as possible – making sure that they are all relevant to your business. This includes media in print, on TV or online. Our comprehensive media database and media-savvy staff ensures that you will never miss an opportunity to spread the word about your business.
Second, we use our inside connections and knowledge of the industry to make sure your press release is at the top of the pile. Our techniques range from the subtle to the significant, from proofing your press release to make it attractive to journalists, to personally calling your local news organizations.
We take a great amount of pride in our press release distribution system, and our great staff stands ready to insure that your business gets the best press release service possible.
