"According to a recent study, it was revealed that the vending industry is losing a lot of potential customers due to lack of consumer education. The reason for this study was to determine vending machine consumer motives for purchase decisions. It also examined potential areas to expand vending machine use and the general public’s awareness of new vending machine technology and products.

Planet Antares vending operators must ensure that the consumers that use your vending machines are well informed about the products that you vend as well as any technology that you have decided to incorporate in your vending machines. The recent study that was conducted came up with new findings regarding consumer’s views about vending, such as listed below: 1) Motivation for vending machine purchases. Consumers said that they buy from vending machines mainly due to convenience and ease.

2) They are reluctant to make vending machine purchases mainly because of poor selection and the misconception that vending machines usually do not offer healthy options. If you have a Planet Antares snack and beverage vending machine, you need to make sure that you have the right product selection to suit the location. 3) The success of your sales depends on brand recognition as well. Consumers express high brand loyalty. They usually make purchases of familiar items from vending machines. Planet Antares vending machines are glass front vending machines so a branded item will be highly visible. 4) Many customers are unaware of new vending machine technology.

Cashless payment options appeal to the public since it makes the whole buying process more convenient. Potential customers are reluctant to make vending machine purchase as they believe that vending machines don’t offer healthy products and that the general prices of vending machine products are on the higher side. These misconceptions need to be set straight. "