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Led Signs Exclusivity: The Evolution Of The Industry

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The new generation of advertising via Led signs, led displays or electronic message boards is moving towards exclusivity, meaning that instead of seeing a concentration of many signs, like it happens in such emblematic locations as Times Square, Piccadilly Circus, Las Vegas High view or Downtown Tokyo, brands are now looking for isolated devices, to achieve a greater impact.
In the San Francisco Bay Aria in Northern California, Silicon View installed recently a two-sided led display which can be seen from a distance greater than 500 meters on both directions. This makes about 235.000 vehicles see the led signdaily. The only restriction it faces is image movement. It must show static images in order to avoid distracting the drivers.
Meanwhile, at the entrance of a tunnel in Queens, New York, heading towards the Long Island Expressway, the biggest Led display screen in the world at the moment is installed. Its owners, the Fresh direct online supermarket chain, exploit it wisely, because there is a great amount of cars that get stuck on traffic in front of that led sign every morning and their drivers can be ‘bait’ for the company’s daily offers. This programmable led sign rotates between deals, recipes and funny vignettes about the company’s personnel aiming towards dynamism and empathy with their desired target.
In cities like London and Hong Kong led displays belonging to JC Decaux show live programming of certain TV channels so that people can watch them on the way home and don’t miss the start of their favorite shows.
Another successful example of this was setup by Clear Channel. This American Company went to Spain to develop a highly profitable advertising support based on led signs. It is a network of led displays measuring 50 square meters that are placed at strategic points of the country’s road network and that have proven to multiply income 7 times in comparison to traditional means of outdoor advertising. They are gigantic led displays placed next to the roads, which sell rotating ad spots and give the advertisers the option of modifying their messages based on the time of the day. This allows Clear Channel to attract a greater number of advertisers than with classic billboards and to get the attention of the drivers more easily.
Multinationals like General Motors, Verizon or McDonald’s are among the customers for this kind of led signs in the United States. “Their attractive resides in their flexibility to adapt to the different messages of advertisers”, said a representative from Clear Channel Outdoor.
The undergoing installation of each one this led signs in Spain has represented a contract worth 300 million euros. Clear Channel has been constantly increasing their benefits from 9% to 12% ever since. The company gets 58% of their income outside of the United States and is present in 65 countries. Led signs are a very lucrative market to advertising agencies and will remain that way as long as there are companies willing to invest in innovation and the industry keeps up with technology.
Find more information relating to led signs, and led signs for business here.
 
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  Published Date - May 4 2013
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  Mr. Shon Smith

Find more information relating to programmable led signs, and scrolling led signs here.

 
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