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Led Signs And The Future Of Advertising: Customized And On Demand

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New digital signage technologies used in led signs allow targeting of advertising messages by ethnicity, gender or age. Ads used in programmable led signs, electronic message boards or led displays are now looking for interaction with the individual.
Rememberthis? Washington, year 2054. John Anderton (Tom Cruise) walks through the subway station and dozens of led displays greet him (by using his full name, after identifying him using iris scan through a camera) and offer him all kinds of products: "John Anderton, your road is the least traveled. Your path is Lexus’; what you need now is a Guinness..."

It’s from the 2002 Steven Spielberg film Minority Report, a futuristic movie that reflected the present that at the time was right around the corner and nowadays is a reality:customized and on-demand advertising using led signs or electronic message boards.

Some might be frightened to think that on any given day when you go into a subway station or a mall you can be detected and offered all sorts of products based on our race, sex or mood.But what’s real is that, saving the distances with science fiction and without using full name profiling, led signs technology already can adapt itself depending on the person who’s looking at it. This was presented on a recent international digital signage convention including hardware and software companies and marketing and advertising agencies.

Digital signage through led signs, electronic message boards, led displays, plasma and lcd screens, among others methods is increasingly replacing traditional sings to visualize all kinds of information, facilitate interaction with contents, and what’s more interesting: to adequate them to the receptor. “That is the next step in advertising”, said a delegate from a company dedicated to interactive technologies in advertising. “That is how the message penetrates the mind”, he adds. But is not about invading, he clarified, it is about making it participate in the advertising process.

An example of this presented at the convention was the "Digital game".It was an optical recognition system that follows a person’s movements and reproduces them on a digital environment that appearson a led display.

"We can customize that environment with advertisements or get people on the street to enter a store if at the end of the game there’s a prize for them to claim”, continued the delegate. Such revolutionary development using upgraded outdoorled signs or electronic message boards can be done today in any given city like Chicago or Milwaukee.


Taking advantage of led sign technology, a representative from a gambling an lottery commission who was also present at the event informed how that entity was using such developments to provide “faster, easier and more homogeneous” information to all the lottery offices in their network. They have installed more than 4.500 led displays.


"That way the purchase is more customer-friendly", the representative explained. It also saves on paper so is environmentally responsible. And using an iris scan system, it allows them to count how many people have looked at those electronic message boards, for how long and if they are men or women. Led sign technology is becoming extremely useful as an advertising support.
Find more information relating to led signs, and led signs for business here.
 
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  Published Date - May 4 2013
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  Mr. Shon Smith

Find more information relating to programmable led signs, and scrolling led signs here.

 
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