In the world of B to B tele-sales, minor wars have been raged on whether or not to script the call. There are those who love scripts and they have some compelling arguments to support their claim. Others would rather chew off a body part than script a call and they have some rather convincing reasons in their favor. In the world of tele-sales, the give it a shot close is powerful especially with first time buyers who are often skeptical. They may not know you or your company or your products so they are 'skittish'. Furthermore, because they cannot see you over the phone, there is an added disadvantage. The give it a shot close helps reduce the impact of these factors.

There are many instances of outbound calls from your company wherein involving your regular employees or recruiting all new staff will prove to be a costly affair in terms of money and management both. This can be product promotion, recruitment drive, local advertising, customer relation, and many more. Hiring a telemarketing service for the job would mean getting the job done through professional people at much lower cost in terms of money, time and efforts.

Let employees have a breather once a week with a "wash day". You can put a twist to the business casual policy by giving employees the option at certain times to pay little amount of money in exchange for the freedom to wear what they like (but still conforming to the "code" of dressing appropriately) and donate the proceeds to charity. The fact that that there are some who don't take the opportunity to dress down does not mean that they don't to want to support a good cause. It means they are just comfortable with what they wear.

Once you have established which companies you wish to target, turn your attention to who you wish to arrange sales meetings with. Call each company and ensure that you have the correct names for the positions / responsibilities of those that you wish to speak with. This can dramatically effect the very first impression you make when you call, while also ensuring that you engage with the right person in the sales process. Leave a voice mail. As a last resort, prepare a very short message when you encounter voice mail if you fail to reach the decision maker after several attempts. This extra effort should increase your chances of getting more sales appointments if people return your call.

This is the biggest and most important step. Change your message EVERY single day. When you change your message daily your caller knows that you are in and available. It suggests you are organized, thorough and client focused. But most importantly, it actually encourages callers to leave a message. Some callers are hesitant or self conscious about leaving a message. Others convince themselves to call back later. Your objective is to alleviate their concerns.

Then let silence works its magic. Don't elaborate. Don't speak further. Silence on the phone is perceived as three to six times longer than it really ease. In a non face-to-face environment, silence creates a sense of discomfort. Your client will literally itch to fill the void and say something.